Welcome to the Department of Marketing, Supply Chain Management and Economics!
Thank you for your interest in the Department of Marketing, Supply Chain Management and Economics. This department offers a Supply Chain Management Major, Marketing and Business Development Major and an Economics Minor.
Supply Chain Management Major
Supply Chain Management addresses the fundamental business problem of supplying product to meet demand in a complex and uncertain world. The Baker School of Business’ Supply Chain Professional major introduces students to career opportunities within the supply chain field by way of academic study, extracurricular activities and internships. Whether you would like your focus to be on the product/service itself, or on how it will be distributed, supply chain offers a wealth of positions in many functional areas from which to choose.
Marketing and Business Development Major
The Bachelor of Science in Business Administration, Marketing & Business Development Major at The Citadel is designed to prepare students for the growing demand in marketing-related careers, including roles such as marketing research analyst, marketing coordinator, account coordinator, communications specialist, outside and inside sales representatives, business development associate, junior business analyst, or social media specialist. This program equips students with professional skills in areas such as marketing analytics, buyer needs analysis, and both inbound and outbound marketing, while emphasizing strong communication and proficiency with modern marketing tools and platforms. In addition, the curriculum integrates key concepts from marketing and supply chain management, giving students exposure to supply chain marketing and foundational elements of supply chain operations management—skills increasingly valued in today’s interconnected business environment.
Economics Minor
The minor in Economics affords students the opportunity to learn the foundations of economic analysis to better understand consumer and firm behavior and the coordinating mechanism of markets. Elective offerings are an opportunity to apply theory to practice or to further develop analytical and critical-thinking skills. Students will develop the foundation of microeconomic and macroeconomic analysis that is critical in understanding the business and political environment, including areas such as supply chain economics.
We look forward to providing you with the knowledge, skills and hands-on experience needed for a successful career in marketing and business development, economics or supply chain management. If you have further questions, please contact Dr. Bob Riggle, Department Head, at riggler1@citadel.edu.
