Advance The Citadel as the Senior Military College and Graduate College of Choice.
OBJECTIVE 3.1
Pursue opportunities to expand the programs offered by and the reach of The Citadel and The Citadel Graduate College.
ACTIONS:
- Support pre-medical and pre-dental students with preparations for MCAT and DAT to competitiveness for acceptance into Medical and Dental School.
- Feasibility study for an IT program in the evening.
- Expand enrollment in The Citadel Graduate College and College Transfer Programs.
- Expand and refine graduate assistantship program.
- Conduct feasibility study of a Digital Humanities program.
- Create an admissions welcome center and expand support provided to Citadel volunteer recruiters. (Complete)
- Offer Project Management and MS Engineering degrees online. (Complete)
- Offer Project Management and MS Engineering degrees online. (Complete)
- Launch new program, MA in Military History. (Complete)
OBJECTIVE 3.2
Improve access and affordability for cadets and students interested in attending The Citadel.
ACTIONS:
- Help prospective cadets and students clearly understand the cost and value of a Citadel education, known as “The Citadel Effect.”
- Offer competitive levels of financial aid to address unmet financial need.
- Create new unrestricted financial aid scholarships.
- Solicit and cultivate donors to increase unrestricted giving to Athletics.
- Solicit and cultivate donors to grow established scholarships and start new scholarships in Athletics.
- Expand recruitment plan for coaches to bring in cadets and students from underrepresented groups.
OBJECTIVE 3.3
Enhance and enrich recruitment of and student support services for Military Connected students.
ACTIONS:
- Expand student services and opportunities for veteran and active duty students.
- Become competitive for a federal FIPSE Veterans Success Center grant.
- Enhance emergency funding for veteran students. (Complete)
- Create collaborative space for veteran students. (Complete)
OBJECTIVE 3.4
Promote and strengthen The Citadel brand.
ACTIONS:
- Communicate to stakeholders the cost and value of a Citadel education, known as “The Citadel Effect”.
- Research brand perception and codify key brand attributes, brand positioning, and brand promise.
- Further develop visual brand assets.
- Develop and implement policy and procedures for brand implementation and enforcement.
- Increase visibility of The Citadel in the national public discourse.