The Citadel

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Color Palette

The color palette system is essential to The Citadel brand. Consistency and proper usage of the color palette system protects and strengthens the brand. 

Core Color Palette

The core colors of The Citadel—powder blue, white, and navy blue—define the college's brand. The core color palette should be used across all communications and applications that represent The Citadel.


Citadel Blue

Pantone 660
CMYK 88, 50, 0, 0
RGB 57, 117, 183
HEX #3975B7




Dress White

Pantone White
CMYK 0, 0, 0, 0
RGB 255, 255, 255




Navy Blue

Pantone 295
CMYK 100, 69, 8, 54
RGB 31, 58, 96
HEX #1F3A60

Extended Color Palette

The extended color palette provides flexibility while maintaining a consistent brand image. These colors should never be used as a replacement or alternative to the core brand colors, and should always be used in conjunction with the core colors.


Summerall Field

Pantone 7747
CMYK 19, 0, 86, 48
RGB 138, 143, 59




Palmetto Frond

Pantone 371
CMYK 50, 9, 98, 61
RGB 88, 101, 32
HEX #586520




Band of Gold

Pantone 1235
CMYK 0, 31, 98, 0
RGB 238, 173, 26
HEX #F0B336




Polished Brass

Pantone 7512
CMYK 7, 58, 100, 30
RGB 169, 100, 30
HEX #A9641E




Big Red

Pantone 187
CMYK 7, 58, 100, 30
RGB 172, 43, 55




Officer Sash

Pantone 188
CMYK 16, 100, 65, 58
RGB 125, 41, 53
HEX #7D2935





Pantone 433
CMYK 90, 68, 41, 90
RGB 40, 46, 54
HEX #282E36




PT Barracks

Pantone Warm Gray 2
CMYK 6, 7, 10, 11
RGB 206, 199, 191

Color Formulas

Pantone (PMS) Color (Stock application): Spot colors are printed with premixed inks to ensure an exact match. Spot colors typically use the Pantone Matching System (PMS) where a number is assigned to use as a reference to a unique spot color. By using this type of numbering system, people can convey the exact colors for a printed piece to each other without actually looking at the same samples. It’s important to remember that spot color and process colors do not always match, and we advocate the use of spot color where possible, to ensure an exact color match.

CMYK Color (4-color process application): CMYK refers to the four inks used in color printing: cyan, magenta, yellow and key (black). The CMYK, or Process Color method, blends the primary color inks together to create a full-color image. Design that is intended for print should use the CMYK color scheme.

RGB Color (Digital application): RGB is the color model used for all electronically displayed documents, and uses red, green and blue light to reproduce colors. Design intended for display online or on a computer screen should use the RGB color scheme.

Hex Color (Web/computing application): A six-digit hex code should be used when specifying an RGB color in HTML, CSS and other computing applications.

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