{"id":996,"date":"2026-01-20T11:41:15","date_gmt":"2026-01-20T16:41:15","guid":{"rendered":"https:\/\/www.citadel.edu\/web\/?page_id=996"},"modified":"2026-03-31T11:29:06","modified_gmt":"2026-03-31T15:29:06","slug":"media","status":"publish","type":"page","link":"https:\/\/www.citadel.edu\/web\/standards\/media\/","title":{"rendered":"Images and Media Standards"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-images-and-media-should-be-used\">How Images and Media Should Be Used<\/h2>\n\n\n\n<p>Images and media support written content by adding context, visual interest and clarity. When used correctly, they enhance accessibility, improve SEO and ensure compliance with WCAG standards.<\/p>\n\n\n\n<p>These standards apply to all Citadel webpages and are required to meet accessibility, SEO and content clarity expectations.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"#image-media-file-names\">File Names<\/a> | <a href=\"#alternative-text\">Alternative Text<\/a> | <a href=\"#video-standards\">Video Usage Standards<\/a> | <a href=\"#visual-branding\">Branding Standards<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"image-media-file-names\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-and-media-file-names\">Image and Media File Names<\/h3>\n\n\n\n<p>Always rename image and document files <strong>before uploading<\/strong> them to the WordPress Media Library.<\/p>\n\n\n\n<p>Clear, descriptive filenames help search engines, assistive technologies and users understand the content and purpose of the file.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use descriptive, meaningful filenames that reflect the image or document content<\/li>\n\n\n\n<li>Use hyphens (-) to separate words<\/li>\n\n\n\n<li>Include relevant keywords when appropriate<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Default camera filenames (e.g., IMG_1234)<\/li>\n\n\n\n<li>Vague or generic names<\/li>\n\n\n\n<li>Underscores (_) or spaces in filenames<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>File Naming Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Good Example<\/th><th>Poor Example<\/th><\/tr><\/thead><tbody><tr><td>citadel-cadet-parade-2025.jpg<\/td><td>IMG_9384.jpg<\/td><\/tr><tr><td>business-faculty-profile-jane-doe.png<\/td><td>Final_headshot2.png<\/td><\/tr><tr><td>psychology-ma-program-overview.pdf<\/td><td>document(1).pdf<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"alternative-text\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alternative-descriptions-alt-text\">Alternative Descriptions (Alt Text)<\/h3>\n\n\n\n<p>Alternative text (alt text) describes the information conveyed by an image, chart, graph or visual element. When a screen reader encounters an image, the alt text is read aloud to the user.<\/p>\n\n\n\n<p>Alt text is <strong>required<\/strong> for all images, tables and graphs to meet <strong>WCAG 2.1 AA accessibility standards<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Write Clear, Descriptive Alt Text<\/h4>\n\n\n\n<p>Alt text should clearly communicate the purpose and content of the image.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write a short description (one sentence or less)<\/li>\n\n\n\n<li>Include key details or context (who, what, where)<\/li>\n\n\n\n<li>Describe the information conveyed by charts or graphs<\/li>\n\n\n\n<li>Mark purely decorative images as <em>Decorative<\/em><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leaving alt text blank (unless the image is decorative)<\/li>\n\n\n\n<li>Using vague descriptions such as \u201cimage\u201d or \u201cphoto\u201d<\/li>\n\n\n\n<li>Repeating surrounding text verbatim<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Alt Text Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Image<\/th><th class=\"has-text-align-left\" data-align=\"left\">Good Alt Text<\/th><th class=\"has-text-align-left\" data-align=\"left\">Poor Alt Text<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"167\" class=\"wp-image-1008\" style=\"width: 250px;\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961.jpg\" alt=\"Cadet standing on a balcony at sunset, overlooking The Citadel\u2019s tower and barracks.\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961.jpg 1200w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961-300x200.jpg 300w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961-1024x683.jpg 1024w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961-768x512.jpg 768w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\"><em>Cadet standing on a balcony at sunset, overlooking The Citadel\u2019s tower and barracks.<\/em><\/td><td class=\"has-text-align-left\" data-align=\"left\"><em>cadet image<\/em><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"261\" class=\"wp-image-1006\" style=\"width: 250px;\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Badge-College-RegionalUniversities-South-20262.png\" alt=\"U.S. News &amp; World Report Best Colleges 2026 \u2013 Regional Universities South.\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Badge-College-RegionalUniversities-South-20262.png 519w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Badge-College-RegionalUniversities-South-20262-288x300.png 288w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\"><em>U.S. News &amp; World Report Best Colleges 2026 \u2013 Regional Universities South.<\/em><\/td><td class=\"has-text-align-left\" data-align=\"left\">*blank*<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" class=\"wp-image-1007\" style=\"width: 300px;\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1.jpg\" alt=\"Line graph comparing 40-year return on investment for colleges. The Citadel ranks highest at $1,443,000, followed by Wofford, Clemson, University of South Carolina, and College of Charleston.\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1.jpg 2560w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1-300x167.jpg 300w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1-1024x569.jpg 1024w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1-768x427.jpg 768w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1-1536x853.jpg 1536w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Georgetown-ROI-Graph-2022-scaled1-2048x1138.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\"><em>Line graph comparing 40-year return on investment for colleges. The Citadel ranks highest at $1,443,000, followed by Wofford, Clemson, University of South Carolina, and College of Charleston.<\/em><\/td><td class=\"has-text-align-left\" data-align=\"left\"><em>ROI graph<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adding-alt-text-in-wordpress\">Adding Alt Text in WordPress<\/h4>\n\n\n\n<p>Alt text can be added in two locations within WordPress.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>From the Page Editor<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/image-alt-text-editor.png\" alt=\"Screenshot of WordPress page editor highlighting where to edit the Alt Text for an image.\" class=\"wp-image-1012\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the image block<\/li>\n\n\n\n<li>Enter the description in the Alt Text field in the settings panel<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>From the Media Library<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-1024x623.png\" alt=\"Screenshot of an image in the WordPress Media Folder, highlighting where to edit the Alt Text for an image.\" class=\"wp-image-1011\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-1024x623.png 1024w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-300x183.png 300w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-768x467.png 768w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-1536x935.png 1536w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/media-folder-alt-text-2048x1247.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open the image in the Media Library<\/li>\n\n\n\n<li>Enter alt text in the Alt Text field<\/li>\n\n\n\n<li>This text will be used wherever the image appears on the site<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"video-standards\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-usage-standards\">Video Usage Standards<\/h3>\n\n\n\n<p>Videos must be accessible, current and publicly viewable to be used on Citadel webpages. Videos should reflect current policies, branding and campus expectations.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure videos are set to public or unlisted<\/li>\n\n\n\n<li>Confirm videos can be viewed by users who are not logged in<\/li>\n\n\n\n<li>Use captions when available to support accessibility<\/li>\n\n\n\n<li>Review videos regularly to ensure content remains accurate<\/li>\n\n\n\n<li>Replace outdated videos when information or visuals change<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embedding videos set to private<\/li>\n\n\n\n<li>Linking to videos that require special permissions to view<\/li>\n\n\n\n<li>Using videos with outdated guidance or visuals (for example, COVID mask requirements when no longer applicable)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"visual-branding\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-visual-branding-and-graphic-standards\">Visual Branding and Graphic Standards<\/h3>\n\n\n\n<p>Images and graphics must align with Citadel brand guidelines and visual standards.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use official photography and approved graphics<\/li>\n\n\n\n<li>Ensure visuals are consistent with Citadel branding and tone<\/li>\n\n\n\n<li>Select images that support the message and purpose of the page<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating and uploading custom graphics based on personal preference<\/li>\n\n\n\n<li>Using visuals that do not follow Citadel branding standards<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-pt-barracks-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-need-a-custom-graphic\">Need a Custom Graphic?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">Submit a request through the <strong><a href=\"https:\/\/forms.hive.com\/?formId=NoGDfBrh5pLaZorw2\">OCM Request Form<\/a><\/strong>. <\/p>\n\n\n\n<p class=\"has-text-align-center\">Reference the <strong><a href=\"https:\/\/brand.citadel.edu\/\">Brand and Visual Standards<\/a><\/strong> for approved styles and guidance.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Images and Media Should Be Used Images and media support written content by adding context, visual interest and clarity. When used correctly, they enhance accessibility, improve SEO and ensure compliance with WCAG standards. These standards apply to all Citadel webpages and are required to meet accessibility, SEO and content clarity expectations. File Names | [&hellip;]<\/p>\n","protected":false},"author":694,"featured_media":0,"parent":465,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-996","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Images and Media Standards - The Citadel&#039;s Website<\/title>\n<meta name=\"description\" content=\"Standards for using images, video and media on Citadel webpages to support accessibility, branding consistency and search visibility.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Images and Media Standards\" \/>\n<meta property=\"og:description\" content=\"Standards for using images, video and media on Citadel webpages to support accessibility, branding consistency and search visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.citadel.edu\/web\/standards\/media\/\" \/>\n<meta property=\"og:site_name\" content=\"The Citadel&#039;s Website\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T15:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/20220815_Challenge-Week_01961.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.citadel.edu\\\/web\\\/standards\\\/media\\\/\",\"url\":\"https:\\\/\\\/www.citadel.edu\\\/web\\\/standards\\\/media\\\/\",\"name\":\"Images and Media Standards - 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