{"id":866,"date":"2026-01-20T11:31:02","date_gmt":"2026-01-20T16:31:02","guid":{"rendered":"https:\/\/www.citadel.edu\/web\/?page_id=866"},"modified":"2026-01-26T13:34:51","modified_gmt":"2026-01-26T18:34:51","slug":"title-url","status":"publish","type":"page","link":"https:\/\/www.citadel.edu\/web\/standards\/content\/title-url\/","title":{"rendered":"Page Title and URLs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-page-titles-and-urls-define-a-webpage\">How Page Titles and URLs Define a Webpage<\/h2>\n\n\n\n<p>Page titles and URLs are often the first interaction a user has with a webpage, before they ever click. They appear in browser tabs, search results, bookmarks, screen readers and AI-generated summaries. Clear, consistent titles and URLs help users quickly understand what a page is about and help search engines accurately surface Citadel content.<\/p>\n\n\n\n<p>These standards apply to <strong>all Citadel webpages<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-page-title\">Page Title<\/h3>\n\n\n\n<p>Your page title appears at the top of your webpage and in Google search results. It should tell people and search engines exactly what the page is about in a clear, concise way. The goal is to help users immediately understand the topic at a glance.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> A clear, keyword-focused title helps visitors quickly understand the page topic and helps Google show your page in search results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1626\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-scaled.png\" alt=\"Screenshot of the WordPress page editor, with a green box highlighting the title: Sample Page-H1: Page Title.\" class=\"wp-image-992\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-scaled.png 2560w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-300x191.png 300w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-1024x651.png 1024w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-768x488.png 768w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-1536x976.png 1536w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-2048x1301.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\"><em>Page titles are edited directly in the WordPress page editor.<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-page-title-standards\">Page Title Standards<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep titles clear, concise, and descriptive<\/li>\n\n\n\n<li>Use normal title capitalization (avoid ALL CAPS)<\/li>\n\n\n\n<li>Focus on the primary topic or purpose of the page<\/li>\n\n\n\n<li>Write titles that make sense when read on their own<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overly long or sentence-style titles<\/li>\n\n\n\n<li>Filler words or unnecessary phrases<\/li>\n\n\n\n<li>Special characters or excessive punctuation<\/li>\n\n\n\n<li>Repeating the same word multiple times<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Page Title Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Good Example<\/th><th>Poor Example<\/th><\/tr><\/thead><tbody><tr><td>Project Management, M.S. Program Requirements<\/td><td>All of the Program Requirements for The Citadel\u2019s Master of Science in Project Management Graduate Program<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-page-urls-slugs\">Page URLs (Slugs)<\/h3>\n\n\n\n<p>The URL slug is the portion of the web address that appears after the domain name. It identifies the page location and topic.<\/p>\n\n\n\n<p><em>Example: https:\/\/www.citadel.edu\/psychology\/graduate-programs\/clinical-counseling<\/em><\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> <strong>: <\/strong>Short, descriptive URLs are easier to share, easier to read and rank better in Google search.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1611\" src=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-scaled.png\" alt=\"Screenshot of the WordPress page editor, with a green box highlighting the slug. \" class=\"wp-image-993\" srcset=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-scaled.png 2560w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-300x189.png 300w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-1024x644.png 1024w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-768x483.png 768w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-1536x966.png 1536w, https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Edit-slug-2048x1288.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\"><em>URLs are edited in the WordPress page editor before publishing.<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-url-slug-standards\">URL (Slug) Standards<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use lowercase letters only<\/li>\n\n\n\n<li>Use hyphens to separate words (not underscores)<\/li>\n\n\n\n<li>Keep URLs short, logical and readable<\/li>\n\n\n\n<li>Remove unnecessary words such as <em>and<\/em>, <em>of<\/em> or <em>the<\/em><\/li>\n\n\n\n<li>Match the slug to the page topic or primary keyword<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Important:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page slugs should not be edited once a page is published<\/li>\n\n\n\n<li>Be aware that page URLs may include parent page slugs<\/li>\n\n\n\n<li>Always check the full URL path before publishing a new page<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>URL Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Good Example<\/th><th>Poor Example<\/th><\/tr><\/thead><tbody><tr><td>https:\/\/www.citadel.edu\/psychology\/graduate-programs\/clinical-counseling<\/td><td>https:\/\/www.citadel.edu\/psychology\/graduate-programs\/m-a-in-psychology-clinical-counseling-graduate-program<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns has-pt-barracks-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-need-help\">Need Help?<\/h3>\n\n\n\n<p class=\"has-text-align-center\">For website help, please submit an<strong> <a href=\"https:\/\/forms.hive.com\/?formId=NoGDfBrh5pLaZorw2\">OCM Request Form<\/a><\/strong>, or directly contact the Website Manager, Paige Kozane.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Page Titles and URLs Define a Webpage Page titles and URLs are often the first interaction a user has with a webpage, before they ever click. They appear in browser tabs, search results, bookmarks, screen readers and AI-generated summaries. Clear, consistent titles and URLs help users quickly understand what a page is about and [&hellip;]<\/p>\n","protected":false},"author":694,"featured_media":0,"parent":853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-866","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Page Title and URLs - The Citadel&#039;s Website<\/title>\n<meta name=\"description\" content=\"Standards for writing clear page titles and URLs on Citadel websites to support accessibility, usability and search visibility.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Title and URLs\" \/>\n<meta property=\"og:description\" content=\"Standards for writing clear page titles and URLs on Citadel websites to support accessibility, usability and search visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.citadel.edu\/web\/standards\/content\/title-url\/\" \/>\n<meta property=\"og:site_name\" content=\"The Citadel&#039;s Website\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T18:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.citadel.edu\/web\/wp-content\/uploads\/sites\/3\/Page-title-editor-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.citadel.edu\\\/web\\\/standards\\\/content\\\/title-url\\\/\",\"url\":\"https:\\\/\\\/www.citadel.edu\\\/web\\\/standards\\\/content\\\/title-url\\\/\",\"name\":\"Page Title and URLs - 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