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Marketing & Business Development Major

Overview

The Bachelor of Science in Business Administration, Marketing & Business Development Major at The Citadel is designed to meet the growing job need and opportunities for marketing related jobs such as marketing research analyst, marketing coordinator, account coordinator, communications specialist, outside sales representatives, inside-sales representatives, business development associate, junior business analyst, or social media specialist to name a few.

The object of this degree is to prepare students with the marketing skills, technology exposure, quantitative knowledge and recent topics in the marketing and business development discipline for the wide range of career options existing within the profession.  The program will provide the students with up to date research in the field, which will provide a base for their career development in a rapidly evolving industry. This program provides students with professional skills including marketing analytics, buyer needs analysis, strong communication skills, inbound and outbound marketing, sales, and experience with cutting-edge tools, platforms, and channels.  There is strong demand for graduates of these degrees with above average long-term demand. The Bureau of Labor Statistics Occupational Outlook Handbook 2017-2018 has assessed the job outlook growth from 2018 to 2028 to be as follows:  marketing researchers 23%, marketing managers 10%, advertising and promotions managers 10% with a median salary of $129,380, and sales managers 7% with a median salary of $121,060.

Intended Outcomes

Gainful Employment.  A brief list of companies that have hired students from The Citadel into marketing and sales related roles can be seen below. 

winery  Dental  SRS Mcihelin
 HenrySchein  Insurance thyssenkrupp stryker

 Coursework

The Marketing & Business Development Major consists of 24 credit hours (eight courses) from the Marketing, Supply Chain Management, and Economics Department and other courses from the Baker School of Business that contribute to a robust understanding of marketing.  Eighteen hours are required courses (see Table 1); and, the remaining six hours are elective courses (see Table 2) that may be courses from other business discipline-specific classes found in the college catalog or other general college classes that are selected in consultation with the student’s business academic advisor.  Courses will build upon and contribute to a logical career path (e.g., taking a psychology course in human behavior because the future career path is in the residential real estate industry).

Table 1. Required Courses for the Management Major

Course

Title

MKTG 302

Personal Branding & Networking

MKTG 303

Business Development I

MGMT 411

Business Ethics

MKTG 401

Marketing Management

MKTG 403

Marketing Analytics & Inquiry

MKTG 404

Negotiations & Conflict Resolution

Table 2. Elective Courses for the Management Major

Course

Title

BLAW 311

Principles of Real Estate

ENTR 301

Principled Entrepreneurship & the Free Enterprise System

ENTR 401

Small Business Management/Entrepreneurship

FINC 402

Personal Finance

MGMT 307

Leading Inclusion & Diversity

MGMT 311

Human Resources Management

MGMT 313

Leading Teams

MGMT 460

Business Internship

MKTG 402

Business Development II

MKTG 405

Create Your Own Adventure

MKTG 406

International Marketing

MKTG 407

Consumer Behavior

MKTG 470

Special Topics in Marketing

MKTG 480

Undergraduate Research in Marketing

MKTG 490

Independent Study in Marketing

SCMT 401

Logistics Management

Other courses selected in consultation with your pathway advisor[1]


Advisement

Students in the Marketing & Business Development Major are assigned an advisor from faculty in the discipline.  Students are matched with academic advisors and career professionals for academic and practical matters relative to pursuing their desired career path.

Extra-Curricular Components

The Marketing & Business Development major also includes a number of extra-curricular components:

  1. Coaches – Coaches from the Coaches Program with experience in the field that the student wishes to pursue are assigned.
  2. On-campus clubs and activities – Students have access to and are encouraged to participate in sales related clubs, organizations, and events including the Bulldog Business Bowl student business plan competition, an evening bi-weekly reading group that meets to discuss books and articles provided for students, and much more.
  3. Internship & independent study opportunities – Students are encouraged to do internships, which provides exposure to and experience in their desired career fields, or an independent study with a faculty member on a formal research project.


[1] In consultation with your faculty advisor, other courses may be selected from any discipline that will strengthen your skill set for this professional pathway.

 

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