{"id":1493,"date":"2025-03-27T10:31:01","date_gmt":"2025-03-27T14:31:01","guid":{"rendered":"https:\/\/www.citadel.edu\/provost-notes\/?p=1493"},"modified":"2025-03-28T12:46:50","modified_gmt":"2025-03-28T16:46:50","slug":"april-faculty-spotlight","status":"publish","type":"post","link":"https:\/\/www.citadel.edu\/provost-notes\/2025\/03\/april-faculty-spotlight\/","title":{"rendered":"April faculty spotlight"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-april-faculty-spotlight\">April faculty spotlight<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Professor of Marketing <a href=\"https:\/\/www.citadel.edu\/marketing-supply-chain-economics\/faculty-staff\/dr-mark-rosenbaum\/\">Mark S. Rosenbaum<\/a> recently joined the Baker School of Business, moving from Hawaii, where he served as the Dean of the College of Business at Hawaii Pacific University in Honolulu. Rosenbaum specializes in services marketing and currently serves as the co-editor of the <em>Journal of Services Marketing<\/em>. He is a pioneer in transformative service research, a paradigm that aims to improve the human condition through services and has consulted with several major Chicago-based organizations, including McDonald&#8217;s, Jewel-Osco, Caterpillar, and LivingWell Cancer Resource Center.<\/p>\n\n\n\n<p>Rosenbaum became interested in teaching at a young age. \u201cMy father was a high school teacher, and my sister and I had a mock classroom in our basement with old equipment where we would play school,\u201d said Rosenbaum. \u201cI find great satisfaction in being part of students&#8217; career journeys and watching them succeed. Teaching allows me to earn a living while engaging in instruction, research, and service that I find intellectually stimulating and personally rewarding. Perhaps, I&#8217;m still the kid in the basement having fun.\u201d<\/p>\n\n\n\n<p>Rosenbaum was drawn to The Citadel\u2019s history and commitment to its core values. \u201cMy first impression of the campus was like being on a movie set\u2014it was immaculate, and both cadets and faculty displayed clear pride in their work.\u201d<\/p>\n\n\n\n<p>No stranger to international travel, Rosenbaum returns annually to Brasov, Romania, where he helped establish the American Hotel Academy, as well as Externado University in Bogot\u00e1, Colombia, where he collaborates with faculty and doctoral students. \u201cThese have become two of my favorite destinations for both professional work and personal enjoyment,\u201d said Rosenbaum.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-683x1024.jpg\" alt=\"\" class=\"wp-image-1511\" srcset=\"https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-683x1024.jpg 683w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-200x300.jpg 200w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-768x1152.jpg 768w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-1024x1536.jpg 1024w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1-1365x2048.jpg 1365w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/Rosenbaum-Mark-00284-1.jpg 1600w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Assistant Professor of Spanish <a href=\"https:\/\/www.citadel.edu\/mlng\/faculty-staff\/dr-francisco-morales-garcia\/\">Francisco Morales Garcia<\/a> earned his Ph.D. in romance languages from the University of Florida in 2018. A native of Catalonia, an autonomous community of Spain, Morales has earned master\u2019s degrees in digital humanities, contemporary history and Spanish. \u201cDefining a specific field of expertise is somewhat challenging for me. My academic career has encompassed teaching, research and service across the humanities and social sciences,\u201d said Morales. \u201cHowever, my journey began with a keen interest in ancient and military history, which evolved into a strong passion for the philosophy of history and archival research.\u201d<\/p>\n\n\n\n<p>Morales\u2019 career as an instructor began in 2008 in Algiers, where he taught Spanish for the first time. His work has since taken him through Florida and Alabama before his arrival at The Citadel. \u201cFor me, teaching and traveling are deeply interconnected,\u201d said Morales.<\/p>\n\n\n\n<p>Teaching at The Citadel fulfills Morales\u2019 lifelong interest in military history. \u201cOne of the aspects that drew me to The Citadel is its military component,\u201d said Morales. \u201cMy initial entry into the humanities and social sciences was through military history, and until 2016, I focused my research on the Napoleonic Wars. It is somewhat ironic that, after years of academic work in Spain, I have now found myself at a military college\u2014bringing my journey full circle.\u201d<\/p>\n\n\n\n<p>Outside of the classroom, Morales is an avid chess player. \u201cI have been passionate about chess since childhood. You can often find me at the Barnes &amp; Noble in West Ashley, playing alongside fellow members of the Charleston Chess Club.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-683x1024.jpg\" alt=\"\" class=\"wp-image-1495\" srcset=\"https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-683x1024.jpg 683w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-200x300.jpg 200w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-768x1152.jpg 768w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-1024x1536.jpg 1024w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377-1365x2048.jpg 1365w, https:\/\/www.citadel.edu\/provost-notes\/wp-content\/uploads\/sites\/179\/MoralesGarcia-Francisco-00377.jpg 1600w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our April spotlight, we introduce you to Mark Rosenbaum, professor of marketing, and Francisco Morales Garcia, assistant professor of Spanish.<\/p>\n","protected":false},"author":612,"featured_media":1080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.4) - 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