Dr. Myungwoo Lee is an Assistant Professor of Sport Management in the Department of Health and Human Performance at The Citadel, which he joined in 2025. He earned his Ph.D. in Sport Fitness and Administration from the University of Houston and holds an M.S. in Sport Management from Florida State University. Dr. Lee also earned his M.S. and B.S. degrees in Sport Management from Kookmin University in South Korea. Prior to his appointment at The Citadel, Dr. Lee served as an Assistant Professor and Director of the Sport Management Program at Southeast Missouri State University. His research focuses primarily on Corporate Social Responsibility in sport and sustainable community development.<\/p>\n\n\n\n
The asterisk (*) denotes graduate-level courses.<\/em><\/p>\n\n\n\n Dr. Lee explored how sport consumers perceive athletes\u2019 Corporate Social Responsibility (CSR) initiatives following their transgression. Dr. Lee found that pre-transgression CSR by athletes do not provide a buffering effect in mitigating negative consumer reactions. Moreover, Dr. Lee provides guidelines that sport marketers and brand managers could follow to improve the athlete endorses\u2019 post-transgression strategy effectiveness. For instance, if an athlete endorser has become embroiled in a transgression and decides to use CSR initiative to manage the negative situation, it is beneficial to consider whether the transgression is related to previous or existing philanthropic initiatives. The manuscript was published in the International Journal of Sports Marketing and Sponsorship (Social Sciences Citation Index) in January 2025. Dr. Lee aims to expand his previous and current research and plans empirically examining how authentic CSR programs can be linked to the sustainable community development agenda to maximize their benefit to local communities.<\/p>\n\n\n\nResearch Interests<\/h2>\n\n\n\n
Notable Publications<\/h2>\n\n\n\n
\n