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Develop Principled Leaders in a Globalized Environment

Strategic Initiative Three: Strengthen the College Through Institutional Advancement

In the new higher education environment defined by economic challenges and constrained resources, The Citadel must double its efforts to identify alternative funding sources and advancement opportunities. During the next six years, The Citadel will take steps to expand fundraising and grant-writing expertise, increase the financial independence of The Citadel’s athletics program, and enhance regional and national promotion of the institution.

Objective 3.1

Expand fundraising expertise and collaboration throughout the campus

Continuous investment in the college’s strategic priorities is critically important to the institution’s forward trajectory of excellence. Over the next six years, the institution will implement several actions designed to expand institutional expertise in fundraising.


  • Sponsor faculty and development officers to attend Council for Advancement and Support of Education (CASE) workshops and professional development opportunities

  • Host CASE consultants to enhance best practice implementation on campus

Key Performance Indicators:

  • Sponsor at least one professional development opportunity annually for development officers

Objective 3.2

Increase the financial independence of The Citadel’s athletics program

Athletics are an integral component of educating principled leaders, fostering institutional loyalty and spirit, and maintaining a vibrant campus community. The institution will execute several actions designed to strengthen both the athletics program and the college during the next six years.


  • Create an Athletics Excellence Fund and offer naming opportunities

  • Create additional fundraising activities

Key Performance Indicators:

  • Increase membership in the Brigadier Foundation by 25%

  • Increase new endowed scholarship funds by $5M

Objective 3.3

Expand grant-writing expertise throughout the campus community

Grant support enables the college to achieve its mission of educating principled leaders.


  • Create a grants office with a director, grants writer and post-administration positions

  • Sponsor faculty and staff to attend external grant-writing conferences and workshops

Key Performance Indicators:

  • Sponsor at least one grant-writing professional development opportunity for faculty and staff annually

Objective 3.4

Expand regional and national promotion of The Citadel brand

Expanding the marketing infrastructure and programmatic initiatives will help promote
The Citadel brand more prominently across the region and country.


  • Expand the college’s marketing strategy to include a more competitive brand positioning that spotlights The Citadel generally and in support of key programs

  • Develop measurable outreach tactics that target student prospects for high-priority programs

Key Performance Indicators:

  • Increase applications by 15% by 2015

  • Increase website traffic by 5% by 2015

  • Achieve positive brand awareness feedback in surveys

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