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Program Learning Goals

Goal 1

Functional Business Discipline Proficiency:
Students will demonstrate knowledge and understanding in the functional areas of business.
 
Goal 2
Leadership Potential:
Students will demonstrate knowledge and understanding of the skills and character traits necessary for effective leadership in a business organization.
 
Goal 3
Effective Professional Communication:
  1. Students will demonstrate the ability to organize and deliver a logical, persuasive, and well-planned oral presentation on a business topic.
  2. Students will demonstrate the ability to compose, edit, and write a coherent report on a business topic.
Goal 4
Global Business Awareness:
Students will demonstrate knowledge and understanding of the issues, tools and techniques necessary for doing business in a diverse, global environment.
 
Goal 5
Critical Thinking:
Students will demonstrate the ability to use critical thinking to analyze a business case.

Alignment of Program Learning Goals in BSBA Core Curriculum
 
Learning Goal Content Coverage in BSBA Required Courses
 
P = Primary emphasis                S = Secondary emphasis

Course #

 
Course Title
Goal 1
Functional
Business
Discipline
Proficiency
Goal 2
Leadership Potential
Goal 3A
Effective Oral Communication
Goal 3B
Effective Written Communication
Goal 4
Global Business Awareness
Goal 5
Critical Thinking
BADM 201
Principles of Macro Economics
P
S
S
S
P
S
BADM 202
Principles of Micro Economics
P
S
S
S
S
S
BADM 205
Business Statistics
P
S
S
S
P
P
BADM 211
Financial Accounting
P
S
S
S
P
S
BADM 212
Accounting for Decision Making
P
S
S
S
S
S
BADM 216

Business Communications

P
S
P
P
S
S
BADM 305
Legal & Ethical Environment of Business
P
S
S
S
S
P
BADM 309
Principles of Marketing
P
S
S
S
P
S
BADM 317
Business Computer Applications
P
S
S
S
S
S
BADM 321
Business Finance
P
S
S
S
P
S
BADM 338
Management and Organizational Behavior
P
S
S
S
S
S
BADM 371
Leadership in Organizations
P
P
S
S
P
S
BADM 410
Production and Operations Management
P
S
S
S
S
S
BADM 422
Strategic Management
P
S
S
S
P
S
 
 
Assessment Plan

The Citadel School of Business Administration learning goals are currently assessed in the following courses. The tools used include:

  1. Course embedded discipline specific assessments developed locally by subject matter experts and documented in the discipline specific assessment plan.
  2. Comprehensive, standardized exams (currently the Comp-XM)
  3. Artifacts generated from course embedded assignments evaluated by internally developed rubrics

The following matrix shows where in the curriculum each of the learning goals are assessed and the assessment method utilized (note that under the current assessment program the artifacts for non-discipline specific program-wide learning goals may be collected from many different courses in the required curriculum).

Assessment Environment and Method
 
                   D = Assessment According to the Discipline Specific
Assessment Plan Document
T = Standardized Exam Instrument (currently Comp-XM)
A = Student Artifact Evaluated with a Nationally Normed Rubric
L = Student Artifact Evaluated with a Locally Developed Rubric
Course #
Course Title
Goal 1
Functional 
Goal 2
Leadership Potential
Goal 3A
Effective Oral Communication
Goal 3B
Effective Written Communication
Goal 4
 Global Business Awareness
Goal 5
Critical Thinking
BADM 201
Principles of Macro Economics
D

A

A
BADM 202
Principles of Micro Economics
D A
BADM 205
Business Statistics
D A

BADM 211

Financial Accounting
D A A

BADM 212

Accounting for Decision Making
D A A

BADM 216

Business Communications
D

A

A

A A

BADM 305

Legal and Ethical Environment of Business
D

L

A A A

A

BADM 309

Principles of Marketing
D

L

A A A A

BADM 317

Business Computer Applications
D

L

A A

BADM 321

Business Finance
D

L

A A

BADM 338

Management and Organizational Behavior
D

L

A A A

A

BADM 371

Leadership in Organizations
D

L

A A A

A

BADM 410

Production and Operations Management
D

L

A

A

BADM 422

Strategic Management

T

L

A

A

A

A