The Citadel

The Military College of South Carolina


Alvin W. Katz, MBA

Al Katz is a both a highly respected and successful Business Coach having coached over six hundred businesses and organizations since 1985. He specializes in closely held and/or family owned businesses in the retailing, wholesaling, distribution and manufacturing sectors. Additionally, Al works with professional, civic, service and educational organizations as well as non-profits.

Using THE PROCESS™, a method of assessing businesses and improving business practices, Katz has helped business owners and their teams to identify and achieve their personal and business goals. The results have had major positive impacts on the productivity and profitability of these businesses and dramatically increased executives and managers “return on their time investments.” (See testimonials below)

Katz is well experienced in succession planning for family owned businesses helping to make the transition of leadership and/or ownership timely and effective.

He has written A Journey with Mac: Rediscovering the Fundamentals of Business, a book describing his experiences with his clients in an entertaining and insightful manner. It has been described by one of the book reviewers as, “A brilliantly simple and simply brilliant book about how to have a better business and a better life; with a comfortable and wise friend as a guide.”

In July 2010, Al became a Financial Counselor by completing the Dave Ramsey’s Counselor Training Program and now offers this service to both businesses and individuals. College students with credit card debt and student loans would also benefit from this coaching especially as they enter today’s challenging business environment.

With the recession reducing employment opportunities for recent college graduates as well as those who have been impacted by their companies due to downsizing, Katz has added employment coaching to his services. Using his current network and contacts in the Lowcountry, Al has been successful in introducing recent graduates and seasoned managers to companies that do not typically advertise their job openings.

Prior to his career as a business coach, Al held senior level executive positions and filled the office of President and COO of Ellman’s Inc., a publicly held retail specialty organization headquartered in Atlanta, Georgia. This business generated $90 million in revenues and employed over 1,800. Throughout his five years as President and COO he led his team in achieving record sales and profits and successfully sold the company as part of the company’s strategic plan. He was the recipient of numerous industry and community awards for his accomplishments.

Since 2003, Al has held the Alvah H. Chapman, Jr. Chair of Management/Ethics in the Business School at The Citadel and continues to teach in both the undergraduate and graduate programs. He is a Faculty Advisor to the Cadet Honor Committee. Katz also held the Robert A. Jolley Chair of Business Administration from 1995 to 1999.

Al, a native of Greenville, SC, graduated with honors from The Citadel where he was a high ranking cadet, member of the Summerall Guards and the Honor Court. He then earned his MBA from Georgia Tech. After graduating he served with distinction as an Army officer.

Katz currently sits on boards of privately held companies, as well as the boards of The College of Nursing at MUSC and the School of Business Advisory Board at The Citadel. He has previously served on the boards of The Gibbes Museum, The Charleston Concert Association, The American College of the Building Arts, Healing Farm Ministry and The Charleston Ballet Company.

Al is a member of St. Philip’s Episcopal Church where he served on the Vestry, is a Stephen Minister, a Financial Counselor trained by Dave Ramsey, active in the Men’s Ministry and was a group leader for Alpha. He lives in Charleston, SC with his wife, Suzanne. His son and daughter and five grandchildren live in Atlanta, Ga. Suzanne has two grown sons and they reside in Santa Clara, CA and New York, NY.

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Contact Information:

Bond Hall #359

Telephone: 843.953.6955
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax: 843.953.6764

Office Hours:
Tues/Thurs: 1:00 pm - 3:00 pm
Or by appointment




M.B.A., Georgia Institute of Technology
B.S., Business Administration, The Citadel Military College

Vita:  Alvin W. Katz, MBA

Professional website: 

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