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Institutional Effectiveness Summary Report

August 2000

 

Business Administration
Since receiving initial accreditation in 1996, the Department of Business Administration has steadily used departmental processes--particularly those related to program assessment--to bring about a number of program improvements.

 

A. Improvements Related to Vision Statement
In the 1994-95 Self-Analysis, three major goals in the undergraduate Vision Statement were identified:
 
1.  integrating lessons from the barracks leadership laboratory into classroom instruction,
2.  creating participatory classrooms which better reflect the realities of the work place, and
3.  developing a comprehensive four-year program of job-market preparation which we call coaching the career.
 
Highlights of the success in integrating the leadership lab include these changes:
     Management and Law courses now use examples from the Corps of Cadets to
     illustrate concepts such as ethical issues, organizational structure, delegation,
     responsibility and authority, and diversity which are covered in classes.
 
     Nine of the faculty have volunteered to serve as either Company Academic
     Advisors or Barracks Officers-in-Charge (OC) in order to spend time in the cadet
     barracks interacting with cadets and gaining first-hand knowledge of their daily
     routines and procedures. These experiences also provide opportunities for
     gathering material to use in writing case studies for use in the classrooms.
 
     Cases have been developed based upon actual barracks experiences reported by
     students or observed by faculty first-hand while serving as Company
     Academic Advisors or Barracks OC's.
 
     Exam questions, out-of-class assignments, and other projects based upon
     the cadet experience are interspersed with more traditional business
     environment assignments and projects in Management and Law courses.
 
     Tremendous progress has also been made in creating participatory classrooms.
     One hundred percent of the department faculty now use some form of interaction
     between the professor and students in the classroom as a teaching technique.
 
The vision's third theme was coaching the career. Since 1996, we have:
     hired two full-time Executives-in-Residence who are former CEO's of
     major companies,
 
     initiated the Krause Foundation Business Plan Competition which has teams of
     cadets developing plans for new entrepreneurial businesses (In what will now
     be an annual event, teams composed solely of Citadel students compete for a
     first prize of $20,000 and a second prize of $10,000),
 
     created two new elective courses, Professional Selling and
     Business Presentations, and
 
     created an Executive Speakers Bureau comprised of retired upper-level corporate
     managers who live at Seabrook Island Resort just outside of Charleston.
 
B. Improvements Related to Assessment Results
Assessment data from surveys of alumni, graduating seniors, and recruiters who hire our graduates identified some specific parts of the program which needed attention. Paying attention to these results, several steps have been taken to give students more exposure to the international aspects of business, made a concerted effort to improve the quality of the department's faculty advising, and changed Communication in Business from an elective course to a required course. The ratings in all of these areas have increased significantly on three types of surveys since the implementation of the changes.
 
C. Total Revision of the MBA Curriculum
The department faculty looked at the education needs of a number of constituent groups in the Lowcountry. Surveys of the Department's Advisory Board, current MBA students, entering MBA students, individuals contemplating entering an MBA program, and members of the Chamber of Commerce were conducted. A task force of faculty members spent several weeks researching curriculum innovations in other leading MBA programs around the country. After much debate and discussion, a major change in the MBA curriculum was introduced in response to the changing needs of the business world in the Lowcountry and the global marketplace. The new curriculum is tailored to better meet the demands of today's MBA student, whether that student is a recent graduate with a degree in business or a returning older worker with a different degree earned years ago who sees his/her prospects changing. The Department developed a curriculum which enables us to prepare individuals of these divergent backgrounds to graduate well prepared to meet the challenges of today's business environment.
 
The Citadel has received a draft report on the Business Program review from Dean Jo Ann Jones, Dean of the J. Whitney Bunting School of Business at Georgia College and State University. The Citadel offered a few comments on that draft report but found no errors in fact. A final report has not been received, but Dean Jones offered the following summary statement in her draft report:
 
"My visit to The Citadel was truly an enjoyable experience. The administration of the College was very helpful and gracious. The meetings with the students and faculty were informative and congenial. The Department of Business at The Citadel demonstrates overall high quality in its programs. The Chair of the Department provides effective leadership for the Department and is knowledgeable and committed to the continuous improvement of the program. The mission of the Department contributes significantly to the unique mission of the College. Processes are in place for the continuous review and improvements of the curriculum. The Department has a strong enthusiastic faculty and provides opportunities for continued faculty development. Sufficient library and technology support is available to support the instructional needs of the program. Special programs of the Department that merit special recognition for their quality and originality include:
1. The Krause Foundation Business Plan Competition
2. the two executives in residence
3. the linkages of the barracks program in leadership to the classroom
4. the Executives Speakers Bureau
5. Participatory Classrooms
 
Opportunities for continuous improvement include:
1. continued support for faculty development
2. increased participation of students in travel abroad activities
3. continued efforts to increase the number of women and minorities in the student body and in the faculty
4. increase in the amount of multi-media equipment available in the classrooms for instruction
5. assessment of the new MBA curriculum
6. more frequent meetings with the business advisory committee for strategic planning purposes
7. consider creating a student advisory committee to meet with the Department Chair
 
Recommended status of programs:
BSBA - Approval
MBA - Approval
 
The Citadel will address each of the recommendations provided by Dean Jones. Two fully-equipped multimedia systems on carts have already been purchased for the Department of Business Administration. These systems include a computer and projector.

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